Outdoor Economy Initiative

Lynn Ketchum

OSU Extension has been asked to take a leadership role in the recently categorized $16.4B Oregon Outdoor industry. The opportunity to partner with companies such as REI and Columbia, nonprofits such as the Mazamas, and with the governor’s office will yield many innovative ideas. The emphasis is on convening communities (Rural and Urban) to respond to this growing economic supersector and ensuring the prosperity of individuals, families, and communities as we work and play outdoors. The key theme will be Education and Training—Workforce Development.